CASE STUDY

Linkship

Linkship

OVERVIEW

Linkship started as a side-project between a developer and a designer. Our vision was to create a revolutionary bookmarking platform for teams and individuals; Linkship would gather everything you and your colleague’s found helpful into one beautiful, smartly organized place. It would save you time searching for lost links. It would make the internet a little less overwhelming and a lot more friendly. Most importantly, it would foster an environment of shared learning and knowledge among creatives, teachers, learners, makers, and doers. It would be a library for the digital age.

Linkship started as a side-project between a developer and a designer. Our vision was to create a revolutionary bookmarking platform for teams and individuals; Linkship would gather everything you and your colleague’s found helpful into one beautiful, smartly organized place. It would save you time searching for lost links. It would make the internet a little less overwhelming and a lot more friendly. Most importantly, it would foster an environment of shared learning and knowledge among creatives, teachers, learners, makers, and doers. It would be a library for the digital age.

Linkship started as a side-project between a developer and a designer. Our vision was to create a revolutionary bookmarking platform for teams and individuals; Linkship would gather everything you and your colleague’s found helpful into one beautiful, smartly organized place. It would save you time searching for lost links. It would make the internet a little less overwhelming and a lot more friendly. Most importantly, it would foster an environment of shared learning and knowledge among creatives, teachers, learners, makers, and doers. It would be a library for the digital age.

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THE TECHNICAL COMPONENTS
THE TECHICAL COMPONENTS

Our MVP (Minimum Viable Product) targeted one particular use case: the professional who primarily works on a desktop and uses Chrome as their browser. So we built a mobile-optimized Desktop App and Browser Extension for Chrome that worked together harmoniously and provided and great user experience.

Our MVP (Minimum Viable Product) targeted one particular use case: the professional who primarily works on a desktop and uses Chrome as their browser. So we built a mobile-optimized Desktop App and Browser Extension for Chrome that worked together harmoniously.

Our MVP (Minimum Viable Product) targeted one particular use case: the professional who primarily works on a desktop and uses Chrome as their browser. So we built a mobile-optimized Desktop App and Browser Extension for Chrome that worked together harmoniously.

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THE IDENTITY COMPONENTS
THE TECHICAL COMPONENTS

The visual identity for Linkship was inspired by outer space, a unique (almost neon) shade of blue to help the icon stand out, and the recent uber-minimalist trend seen in the tech and SaaS corner of the market. To us, the internet is the newest final frontier—a place to be explored. and outer space was the obvious choice. Friendliness, openness, generosity, clarity of mind, organization, and trust were among the other brand values we wanted to convey.

The visual identity for Linkship was inspired by outer space, a unique (almost neon) shade of blue to help the icon stand out, and the recent uber-minimalist trend seen in the tech and SaaS corner of the market. To us, the internet is the newest final frontier—a place to be explored. and outer space was the obvious choice. Friendliness, openness, generosity, clarity of mind, organization, and trust were among the other brand values we wanted to convey.

The visual identity for Linkship was inspired by outer space, a unique (almost neon) shade of blue to help the icon stand out, and the recent uber-minimalist trend seen in the tech and SaaS corner of the market. To us, the internet is the newest final frontier—a place to be explored. and outer space was the obvious choice. Friendliness, openness, generosity, clarity of mind, organization, and trust were among the other brand values we wanted to convey.

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THE MARKETING WEBSITE
THE MARKETING WEBSITE
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THE DESKTOP APPLICATION
THE DESKTOP APPLICATION
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THE CHROME BROWSER EXTENSION
THE TECHICAL COMPONENTS
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SOCIAL CONTENT
SOCIAL CONTENT

Email, Twitter, Medium, Periscope, Webinars—these were just a few of the online spaces and places we promoted Linkship and touched base with our users. Our primary goals were to educate people about the platform and to inspire them to curate the internet based on their projects and interests.  The gallery below is a preview of a social content campaign that was run for a period of time. The photos are edited, or sometimes composited and are taken from NASA's Apollo Missions Archive. After the campaign was over, we decided to hang them in the office.

Email, Twitter, Medium, Periscope, Webinars—these were just a few of the online spaces and places we promoted Linkship and touched base with our users. Our primary goals were to educate people about the platform and to inspire them to curate the internet based on their projects and interests.  The gallery below is a preview of a social content campaign that was run for a period of time. The photos are edited, or sometimes composited and are taken from NASA's Apollo Missions Archive. After the campaign was over, we decided to hang them in the office.

Email, Twitter, Medium, Periscope, Webinars—these were just a few of the online spaces and places we promoted Linkship and touched base with our users. Our primary goals were to educate people about the platform and to inspire them to curate the internet based on their projects and interests.  The gallery below is a preview of a social content campaign that was run for a period of time. The photos are edited, or sometimes composited and are taken from NASA's Apollo Missions Archive. After the campaign was over, we decided to hang them in the off

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SERVICES USED

Creative Direction
Brand Strategy
Product Design
Logo & Identity Design
UX & UI
Personas/User Stories
Wireframing
Mockups
Slide Presentations
Content Strategy
Business Cards
Stationary

COLLABORATORS

Kyle Cunningham