CASE STUDY

Herobed

CASE STUDY
OVERVIEW

The Quinn brothers came to us with a name, a vision, and a premium hybrid mattress that could be shipped directly to the consumer. They didn’t want just another “Bed in a Box” company, they had set out to start a social movement—a movement that would celebrate and empower the everyday heroes: moms, dads, teachers, police officers, social workers, justice warriors. “Sleep well. Do good.”—that was the mantra for Herobed. We took that vision and materialized it into a brand identity and online presence.

The Quinn brothers came to us with a name, a vision, and a premium hybrid mattress that could be shipped directly to the consumer. They didn’t want just another “Bed in a Box” company, they had set out to start a social movement—a movement that would celebrate and empower the everyday heroes: moms, dads, teachers, police officers, social workers, justice warriors. “Sleep well. Do good.”—that was the mantra for Herobed. We took that vision and materialized it into a brand identity and online presence.

The Quinn brothers came to us with a name, a vision, and a premium hybrid mattress that could be shipped directly to the consumer. They didn’t want just another “Bed in a Box” company, they had set out to start a social movement—a movement that would celebrate and empower the everyday heroes: moms, dads, teachers, police officers, social workers, justice warriors. “Sleep well. Do good.”—that was the mantra for Herobed. We took that vision and materialized it into a brand identity and online presence.

HEROBED_case_study_intro
THE LOGO

Three logo concepts were created, each appealing to different aspects of the brand's character. Momentum, humility, heroism, strength, passion for life, love, and the unique spring feature of the “Bed in a Box” Mattress were all communicated visually. The final logo was selected for its mass appeal and for prioritizing the brand mission.

Three logo concepts were created, each appealing to different aspects of the brand's character. Momentum, humility, heroism, strength, passion for life, love, and the unique spring feature of the “Bed in a Box” Mattress were all communicated visually. The final logo was selected for its mass appeal and for prioritizing the brand mission.

Three logo concepts were created, each appealing to different aspects of the brand's character. Momentum, humility, heroism, strength, passion for life, love, and the unique spring feature of the “Bed in a Box” Mattress were all communicated visually. The final logo was selected for its mass appeal and for prioritizing the brand mission.

Three logo concepts were created, each appealing to different aspects of the brand's character. Momentum, humility, heroism, strength, passion for life, love, and the unique spring feature of the “Bed in a Box” Mattress were all communicated visually. The final logo was selected for its mass appeal and for prioritizing the brand mission.

Three logo concepts were created, each appealing to different aspects of the brand's character. Momentum, humility, heroism, strength, passion for life, love, and the unique spring feature of the “Bed in a Box” Mattress were all communicated visually. The final logo was selected for its mass appeal and for prioritizing the brand mission.

HEROBED_logo_concepts
herobed_logo
herobed_icon_design
HEROBED_logo_embroidery
herobed_brand_guide
THE PURCHASE EXPERIENCE

Ease-of-use, credibility, connection, and persuasiveness—these are all qualities you want in an e-commerce website. When designing the website we considered everything from the beautiful photography down to how many clicks it took to finalize your purchase. Our user-first thinking enabled Herobed to skip the showroom and sell directly to the consumer.  The website also served as a hub for the #TagAHero contest where users could nominate—through a video journal—their personal hero to win a mattress. 

herobed_website_mockup
herobed_website_design_homepage1
herobed_website_design_homepage2
herobed_website_design_shop
herobed_website_design_press
herobed_website_design_reviews
herobed_website_design_blogpost
herobed_website_design_tagahero
herobed_website_design_nonimate_your_hero
herobed_website_design_wall_of_heroes copy
THE UNBOXING EXPERIENCE

Our largest target demographic was Millenial Moms. How could we be a hero to them? We decided to give them the gift of time: entertain the kids and making the best of the big cardboard box. We commisioned a Marvel comic artist to cover the box with colorable artwork that celebrated a few everyday heroes—the mom, the firefighter, the teacher.  Also included in the box were crayons and a cape. This not only separated them from the competition but provided a constant feed of User Generated Content (#HeroColors) for Instagram and Facebook.

herobed_photography_unboxing_gift
herobed_photography_unboxing
herobed_box_design
herobed_photography_unboxing_coloring
herobed_box_inserts
SERVICES USED

Brand Strategy
Content Strategy
Logo & Identity
Creative Direction
Brand Guide
UX & UI
Wireframes
User Stories
Mockups
Mattress Cover Design
Social Media Campaign
Print Design
Packaging Design
Photography
Photo Retouching
Business Cards

COLLABORATORS

Studio C5